Donna Vinci Monthly Newsletter

If you missed the MAGIC Show, you missed a partay! Dorinda Clark Cole celebrated the highly anticipated launch of her new line "The Rose Collection" in with an invitation only launch party in Las Vegas.

More than 250 customers and fans attended the stellar event which feature live performances by Dorinda and praise dancers, words of wisdom spoken by Minister Cole, and a living fashion show unveiling Cole's new aspirational line.

"I was so impressed with the turnout and the overall response from customers," commented Cole. "This is a dream come true for me because I have always wanted to express my personal style with my own clothing line."

Tips to Thrive While in Tough Times

Whether it's due to forces beyond our control, seasonal sales or a decline in foot traffic, many retailers will experience a slump in sales at some point. The following are a few simple ways you and your staff can improve your retail sales.

Advertise More - Just when you may think it's time to cut back the marketing dollars, you should probably be advertising more. It is wise to increase marketing efforts during slower sales periods because there is more competition and fewer consumer dollars. Consider newspaper ads, magazines, specialty publications and other forms of marketing.

Generate a Buzz - Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business.

Examine Your Pricing Strategy - When purchasing and pricing products, be sure you've considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product. place and also one of the major gripes by customers.