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Donna Vinci Monthly Newsletter

July 2013

5 Ways To Increase Sales NOW

5 Quick Ways To Increase Sales Now!

1. Always have extra products available for quick add on sales.
Whether it's bottled water (even if it makes no sense to the rest of your store assortment), fun accessories or random knick-knacks, the ideas is to give customers something to touch while they are getting ready to check out. Their lingering of additional merchandise should lead to add on sales - and more money in your register.

2. Use smart sales strategies.
If a customer is checking out, let her linger over your great add on products near the cash wrap. But also engage in conversation to help her understand why she needs something else. When customers are shopping, react to their body language, questions, overall engagement and more. Basically, offer customized customer support per each unique customer. And don't forget... standing behind the cash wrap area (or your desk!) is a very hard way to create sales in your store.

3. Pay attention to your best sellers - and react to them.
Do you have two left in a top performing item? Buy more NOW! If you let best sellers sell-thru without re-ordering them, you lose money. Plain and simple. Give yourself enough time to order things that need to be ordered... which leads us to our next point...

4. Markdown slow moving items.
If inventory isn't moving, mark it down and get them sold at a reduced price. Keeping old inventory in your store that isn't selling not only makes your overall store assortment look stale, it hurts your bottom line. Mark these items down, sell them and move on.

5. Train you team on selling techniques and your store "Brand."
If it's just you working in your store, then you know what you are doing - or not doing. But if you have a team of 1 or 10 or 100, you need to train everyone to be on the same page. Set selling standards. Introduce product knowledge workshops. Identify your store mission, values and how you want customers to perceive your store - and the people that work there. Remember to follow up with reviews to make sure things are getting done. Without a strong team, you will miss sales. It's very simple, really.

Finally, wear cozy shoes so you don't mind being on your feet all day. Eat healthy so you have energy. Rest your body - and feet in particular - when you aren't working so you have the energy to work retail hours. And of course, have some fun. Enjoy your work, and your time off. This will all lead to more sales since it will lead to a healthier you!

WWIN Las Vegas In Less Than A Month Away!

August 19 to 22, 2013

Booth #737 Pavilion

Are you tired of huge & overwhelming exhibitions with challenging and complicated floor plans? Do you hesitate coming to Las Vegas because you feel that the exhibitions are set up for the "bigger buyers"? Does the cost of food & drinks clean out your pocketbook when you attend exhibitions?

Well, the WWIN Show in Las Vegas recognizes all that & much more! And that's why it is specifically set up to meet the needs and wants of Boutique buyers. And so, due to popular request from our beloved customers, we will once again be exhibiting at the WWIN Show this coming August.

The WWIN Show makes attending easy, affordable & enjoyable. Check out all the advantages and perks that the WWIN Show offers:

  1. FREE breakfast every day
  2. FREE lunch every day
  3. Show is open 4 days to allow you more time to complete all your buying needs. (Other shows are only open 3 days)
  4. Late night shopping on Monday with complementary Cheese & Wine till 8pm!
  5. Complementary water, lemonade & coffee distributed throughout the afternoon, everyday!
  6. Friendly & easy to follow floor plan.

Show starts Monday August 19 to 22nd

Please visit us in the Pavilion room, at Booth #737 Pavilion.You are going to be blown away with all the New Novelty Fabrics this season! Textured, patterns, and more that you won't see in any other collections!

Fall 2013 Is Here!

Now is the time of the season to guarantee availability of your favorite styles!
Please take advantage of this opportunity today! Styles will sell out soon.

Please call us: Toll Free: 1-800-320-4193

We have just one question to ask you....

What can Donna Vinci do to help your boutique?

Please email us at:
comments@donnavinci.com

or call

Toll Free: 1-800-320-4193

Direct: 213-746-2390

Online: www.donnavinci.com

 

Thank you again for being a loyal customer of DonnaVinci, Donna Vinci Couture, DVC Exclusive, DV Jeans, DonnaVinci Knits, DONNA, Vinci Couture, Lisa Rene, and Love The Queen!

Corporate Office:
Brasseur Inc. / Donna Vinci
1206 S. Maple Ave. Suite 400
Los Angeles, CA 90015

Mon-Fri     : 8 to 5:30pm PST.
Saturdays: 8am to 12 pm (Customer service only)

Telephone: 213-746-2390
Fax: 213-746-3043
Toll Free: 1-800- 320-4193

Your feedback is important to us. Tell us what you'd like to see on the pages of upcoming issues. Thank you for being a loyal customer of DonnaVinci, Donna Vinci Couture, DVC Exclusive, DV Jeans, DonnaVinci Knits and Lisa Rene.

Please email your comments/suggestions to me at: comments@donnavinci.com

Be Blessed,

Your Donna Vinci Family