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Donna Vinci Monthly Newsletter

September 2008 - Vol. 4, Issue 9
DORINDA CLARK COLE CELEBRATES THE LAUNCH OF HER NEW LINE IN LAS VEGAS

If you missed the MAGIC Show, you missed a partay! Dorinda Clark Cole celebrated the highly anticipated launch of her new line "The Rose Collection" in with an invitation only launch party in Las Vegas.

More than 250 customers and fans attended the stellar event which feature live performances by Dorinda and praise dancers, words of wisdom spoken by Minister Cole, and a living fashion show unveiling Cole's new aspirational line.

"I was so impressed with the turnout and the overall response from customers," commented Cole. "This is a dream come true for me because I have always wanted to express my personal style with my own clothing line."

The Rose Collection is available now and can be shipped today! To place your order today for TRC and all of our signature lines, please contact one of our sales associates today at 1-800-320-4193. Thank you for your patronage.

Tips to Thrive While in Tough Times



Whether it's due to forces beyond our control, seasonal sales or a decline in foot traffic, many retailers will experience a slump in sales at some point. The following are a few simple ways you and your staff can improve your retail sales.

Advertise More - Just when you may think it's time to cut back the marketing dollars, you should probably be advertising more. It is wise to increase marketing efforts during slower sales periods because there is more competition and fewer consumer dollars. Consider newspaper ads, magazines, specialty publications and other forms of marketing.

Generate a Buzz - Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get involved with community events. Consider hosting classes, meetings or other networking events in your retail store. Use a unique promotional event to generate a buzz about your business.

Examine Your Pricing Strategy - When purchasing and pricing products, be sure you've considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the customer is willing to pay for the product. place and also one of the major gripes by customers.

Stay tune for more in the next issue...
Enjoy special moments from the MAGIC Show and the Rose Collection launch party.

Click here to get a FREE copy of a radio commercial featuring original music and a message from Dorinda Clark Cole that you can customize to promote your business. Just add an ending or tag featuring the name of your store, your address and phone number. You can contact your local radio station and run the ad featuring your information. It's just that simple!

Click to Download Customizable Radio Commercial
Los Angeles Showroom:
1206 S. Maple Ave. Suite 400
Los Angeles, CA 90015
Toll Free: 1-800- 320-4193

New York Showroom:
485 Seventh Ave, Suite #707
New York, NY 10018
212-840-6926
Open 9 am to 5 pm Eastern Time