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Donna Vinci Monthly Newsletter

May 2008 - Vol. 4, Issue 5
Mother's Day was an enormous success thanks to your support and patronage! This year, mothers across the country were inspired by the fashions from our collections given to them by their love ones.

We want to continue the momentum, so we are turning up the heat this summer by offering you savings on designs from each of our collections at up to 50% off there original prices. Everything in our showrooms is on sale! Do not miss great savings on Donna Vinci, Lisa Rene, DV Jeans, our knits and all of our accessories. It's time to take advantage of these discounts and pass on the savings to your customers. In this economy your customers will appreciate the savings, and you can continue to recognize great margins because of the unbelievable prices we are currently offering.

There is no time like the present to take advantage of these saving. To learn more, give us a call at 1-800-320-4193.

THE DOCTOR'S IN THE HOUSE

Earlier this month our very own spokes model, MS. Dorinda Clark Cole, was awarded a Doctorate of Music from the Richmond Virginia Seminary. This successful Grammy and Stellar Award winning artist is more than just a talented artist, now she's a doctor.

The entire team at Donna Vinci wants to personally congratulate her on this enormous accomplishment! We're very proud of her!
Ten Common Mistakes Retail Salespeople Make

1. Failing to build a rapport with the customer. From a simple greeting to a little chat about niceties, non- sales directed small talk go along way in developing an easier and more open mood in the customers.

2. Failing to find out customer's requirements.

3. Focusing on their own agenda instead of customer's.

4. Not giving customers the majority of the air time.

5. Confusing "telling" with "selling". Not listening or not hearing what customer is saying.

6. Not knowing the prevailing promotions, specials and regular pricing.

7. Not differentiating the product/service/store/company enough to create additional value in the mind of the customer.

8. Selling too fast, trying to close before the customer is ready to buy.

9. Fail to address objections properly not realizing that satisfactory resolution of the objectives is the shortest distance to purchase.

10. Not taking advantage of add-on sales, as soon as the main purchase is done, which is when customer is most ready to entertain them.
Click here to get a FREE copy of a radio commercial featuring original music and a message from Dorinda Clark Cole that you can customize to promote your business. Just add an ending or tag featuring the name of your store, your address and phone number. You can contact your local radio station and run the ad featuring your information. It's just that simple!

Click to Download Customizable Radio Commercial
Los Angeles Showroom:
1206 S. Maple Ave. Suite 400
Los Angeles, CA 90015
Toll Free: 1-800- 320-4193

New York Showroom:
485 Seventh Ave, Suite #707
New York, NY 10018
212-840-6926
Open 9 am to 5 pm Eastern Time